Monthly Archives - April 2017

With Google Hotel Ads, you’re going to need a bigger welcome mat

The rise of internet search and social media sites has changed how travellers search for and book hotels. Before making any travel decision, users will most likely begin the process on a search engine – and with the advent of Google hotel ads – even end the process there itself. According to a study by Ipsos MediaCT, 57% of leisure and of 64% business travellers ALWAYS start their journey with a Google search. Hotels have for years struggled to increase [...]

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