Monthly Archives - June 2017

Room for all – how to take advantage of the billboard effect

As the hospitality industry and digital marketing continue to develop and intersect with new technology, the relationship between hotels, OTAs and metasearch engines too continues to evolve. But the basic strategy remains the same – rather than competing, all platforms should complement each other. OTAs traditionally invest 30-40% of their revenues on marketing budgets which helps them dominate search related marketing channels, like Google AdWords. This gives them wide visibility – something which your hotel can make use of through [...]

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