Monthly Archives - September 2017

Have you created your W-inbound strategy yet?

When it comes to marketing for hotels, the game has mostly been the same. Nail down your USPs, and create enticing marketing messages. But the rules of the game have changed drastically over the last few years. Till the end of the 20th century, the most important collateral to attract guests was a good signboard. People would look at it and be enticed to walk in. As more and more bookings are moving online, you need to create marketing that [...]

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Grow your bookings instantly with Conversion Messaging!

Did you recently come across a website with brilliant content and beautiful images, but still weren’t convinced to make a transaction or even fill a form?  Those companies spend a lot of time on developing amazing websites and improving their products and services, but overlook one critical element in their website – conversion. In the hospitality industry, only 1-3% of the website visitors end up booking a stay. It’s easy to accept it as a norm and shrug it off. [...]

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6 Must Use Content Types for your Hotel Website

Have you ever been hooked on to a book which tempted you to keep reading one more page, before you found yourself finishing the entire book in one go? It’s a result of a master story-telling technique. Most of the times, before being your customer, a prospect go through the early stages of buyer’s journey – exploring and comparing. This is where engaging content will come in handy for your hotel website. It’s not about how you portray yourself, but about how [...]

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