Articles

Use Nearby Events to Increase Your Hotel’s Online Sales

Events are a huge opportunity for hoteliers to attract more customers, and they also act as a source of new information to put up on your hotel website. As search engines are now giving preference to websites with fresh and updated content the information in turn brings increased traffic for your website, hence, more revenue. Here we are listing a number of ways you can use events organized nearby your hotel (or in your city/locality) to boost online sales: – Offer [...]

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8 Ways the Simplotel Booking Engine Helps Your Hotel’s Online Business

Customers always prefer a streamlined and easy-to-use way for making an online purchase. That was our first priority while creating the Simplotel Booking Engine. An online booking solution that fully matches the look and feel of your Simplotel Brand Website and supports multiple payment methods.   Here are eight ways Simplotel Booking Engine helps you generate more online hotel bookings, 1. Set payment policies to drive more online bookings With Simplotel Booking Engine, you can use payment policies to improve seasonal sales on [...]

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Grow your hotel bookings with Simplotel

With a Simplotel Brand Website your hotel achieves a steady online growth – after all that is the whole point of having a brand website – and more traffic means more bookings for your hotel. Our websites are built from the ground up using the best SEO practices in the industry and our growth numbers speak for themselves. The graphs below show data from traffic growth and room nights for hotels that went live with us in December 2015.   After [...]

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After You Go Live With Simplotel

Excited that your hotel is now live with Simplotel Brand Website and Simplotel Booking Engine? Well, we are too – and while we have already done a ton of things such as – clean & structured coding, proper tags & sitemaps, and search engine optimization from the ground up – to optimize user experience on your hotel’s website and make it SEO friendly, you can still increase your incoming traffic by following several activities we are listing here today. Improve [...]

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The ABC of SEO for Hotels

At Simplotel we have built websites for over 2,000 hotels, and every single time we have been asked about how we drive traffic to a website. We have been asked by those who are usually suspicious of SEO because they paid for such services in past and may or may not have seen results. And we have been asked by our customers who see a 3x plus growth in their website traffic after coming to our platform – as [...]

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Phone Calls Still Drive Significant Bookings for Hotels

At Simplotel, we have worked with hotels for 3+ years now. We have learned a lot about the behavior of consumers online and about the importance of the phone channel in direct hotel bookings. Since we began our journey we have transformed the e-commerce capabilities of thousands of independent hotels. We found that as we grow the traffic for hotels, their phone calls also grow. To learn more about what is happening on the phone channel, we took calls for [...]

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Driving Direct Online Bookings with Deposit Policies

In working with thousands of hotels, we have found interesting ways in which hotels can increase their website bookings. It turns out that the amount of payment a hotel collects at the time of booking also plays an important role in driving bookings on the website. There are several deposit options that hotels use, these include: Pay 100% at the time of booking Pay a percentage between 0-100% at the time of booking Pay at hotel but provide a [...]

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Grow Direct Bookings

Today an increasing number of customers find out about a hotel on the internet – much before they come to the lobby of the hotel. They discover and learn about the hotel using a variety of online channels such as, Online Travel Agencies (OTAs) Hotel’s Brand Website Social media such as Trip Advisor, Facebook and Google Plus Search engines such as Google and Bing to learn about the hotel and choose where they are going to stay Therefore a hotel [...]

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