Have you created your W-inbound strategy yet?
When it comes to marketing for hotels, the game has mostly been the same. Nail down your USPs, and create enticing marketing messages. But the rules of the game have changed drastically over the last few years. Till the end of the 20th century, the most important collateral to attract guests was a good signboard. People would look at it and be enticed to walk in. As more and more bookings are moving online, you need to create marketing that [...]