When it comes to marketing for hotels, the game has mostly been the same. Nail down your USPs, and create enticing marketing messages. But the rules of the game have changed drastically over the last few years. Till the end of the 20th century, the most important collateral to attract guests was a good signboard. People would look at it and be enticed to walk in. As more and more bookings are moving online, you need to create marketing that [...]
Did you recently come across a website with brilliant content and beautiful images, but still weren’t convinced to make a transaction or even fill a form? Those companies spend a lot of time on developing amazing websites and improving their products and services, but overlook one critical element in their website – conversion. In the hospitality industry, only 1-3% of the website visitors end up booking a stay. It’s easy to accept it as a norm and shrug it off. [...]
Have you ever been hooked on to a book which tempted you to keep reading one more page, before you found yourself finishing the entire book in one go? It’s a result of a master story-telling technique. Most of the times, before being your customer, a prospect go through the early stages of buyer’s journey – exploring and comparing. This is where engaging content will come in handy for your hotel website. It’s not about how you portray yourself, but about how [...]
We’re great fans of email marketing as a platform for getting leads for hotels. It’s cost effective, offers great ROI, and can be used to promote your hotel’s website – improving its visibility. It’s also a great way to stay in touch with the past, present and future guests. But we also see some hoteliers making a lot of mistakes in their strategy, thus greatly limiting their number of potential guests. We’ve listed some of these errors below in detail. [...]
One thing that’s extremely attractive to both website visitors and search engines alike is relevant blog posts. Fresh blogs will help you rank better in organic results, while informative content will help build loyalty among visitors and encourage them to book with you. When travelers search for information related to your location, Google will give preference to results that it deems helpful and relevant. The key takeaway here is that the blog should be relevant to your guests’ needs rather [...]
As the hospitality industry and digital marketing continue to develop and intersect with new technology, the relationship between hotels, OTAs and metasearch engines too continues to evolve. But the basic strategy remains the same – rather than competing, all platforms should complement each other. OTAs traditionally invest 30-40% of their revenues on marketing budgets which helps them dominate search related marketing channels, like Google AdWords. This gives them wide visibility – something which your hotel can make use of through [...]
There is a lot of talk in the hospitality industry about the significance of direct bookings. OTAs have made the world an easier place for hotels; especially with the huge amount of exposure they provide hotels. A lot of guests use OTAs to research before booking, and that does increase bookings for properties. There’s no doubt that OTAs are a boon, but you shouldn’t just sit back and let all bookings come through indirect channels. With more direct bookings, you’ll [...]
The rise of internet search and social media sites has changed how travellers search for and book hotels. Before making any travel decision, users will most likely begin the process on a search engine – and with the advent of Google hotel ads – even end the process there itself. According to a study by Ipsos MediaCT, 57% of leisure and of 64% business travellers ALWAYS start their journey with a Google search. Hotels have for years struggled to increase [...]
2016 brought a momentous change in the ways people make their travel bookings. In today’s post, we look at trends that emerged in the hotel and travel industry and look at their significance going forward in to the new year. Mobile phones became the prime means of booking online, it’s time to optimize your hotel website for mobile A record number of smartphones were sold in 2016, meaning more people are now using their mobile phones to access internet. This also [...]
Guests look for quick and easy ways to get information on hotels while making travel plans. According to a recent research, almost 51% leisure travellers and 68% of business travellers find hotel videos helpful in selecting a hotel and booking online. From a sales perspective, these are significant numbers for hotels and resorts. The Naini Retreat | Holiday Resorts & Cottages | The Eternal Wave Goa So, what makes videos important for your hotel website? Today, when most hotel services are standardised, you need something [...]
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