Are these email marketing mistakes costing you bookings?
We’re great fans of email marketing as a platform for getting leads for hotels. It’s cost effective, offers great ROI, and can be used to promote your hotel’s website – improving its visibility. It’s also a great way to stay in touch with the past, present and future guests. But we also see some hoteliers making a lot of mistakes in their strategy, thus greatly limiting their number of potential guests. We’ve listed some of these errors below in detail. [...]
