6 Must Use Content Types for your Hotel Website

6 Must Use Content Types for your Hotel Website

Have you ever been hooked on to a book which tempted you to keep reading one more page, before you found yourself finishing the entire book in one go?

It’s a result of a master story-telling technique.

Most of the times, before being your customer, a prospect go through the early stages of buyer’s journey – exploring and comparing.

This is where engaging content will come in handy for your hotel website. It’s not about how you portray yourself, but about how well you educate your customers about your services.

The importance of creating engaging content for a website is no longer unknown to marketers and hoteliers. Yet planning a complete content strategy is not simple.

While the ‘About Us’ page is extremely important, website content is not limited to it. There is a lot more to it. Here are some important content properties:

Promote your location

Around 73% of the business travelers consider hotel location to be the most important factor of the consideration and selection process.

So, there is nothing wrong in showing off if you’re based out in a great location. In fact, it can do wonders for your bookings!

But, with so many websites using tantalizing featured images and colossal promotional deals, it becomes a task to make your customers believe they’ll be bathed in luxury as soon as they step in your lobby.

Checking your website to see if it has all authentic and believable featured images can be your first task.

Nearby Events

Why miss out on an opportunity to attract visitors when you can master it?

Today, where people eagerly follow upcoming events, keeping track and promoting them on your website as well as on social media is a necessary practice to reach out to your potentials guests.

Also, it adds up to your content list and online sales.

See how hoteliers Use Nearby Events to Increase Hotel’s Online Sales here.

Reviews

93% of the people use online reviews to determine which hotel they want to book with, whereas 53% of people would not book a hotel that doesn’t have any online reviews.

 

Understanding why is no rocket science. Reviews, being a form of social proof, motivate consumers to take an action further. Also, it helps you understand your customers in terms of their expectations and feelings about your property.

Blogs

While going through the early stages of the buyer’s journey, prospects look for some useful information to help them understand the services well and make a purchase.

Blog posts aid in that, and are also the best tools to generate organic traffic and gain trust.

But with a bounce rate higher than 43% (healthy number in the hotel industry), blogs can also be a downright overwhelming experience.

Thus it is something which needs constant analysis and monitoring to creating trending and topical posts.

Offers

Your hunt for traffic doesn’t end with an attractive website.

Let’s face it – over 80% visitors are value-seeking customers, self-described as ‘promotion sensitive’.

Gallery

Did you know that high-resolution pictures on your website account for more than 60% of the role played in the guest’s decision making process?

If that’s the case then imagine how delightful it would be to see your visitors lost in your website’s Photo Gallery, when you are working day in and day out to drive traffic.

Prospects are inevitably more likely to engage with what’s in the store for them, than what features you may have to offer.

A flexible Content Management System (CMS) can help you achieve all of the above. Simplotel offers such CMS so that every element combines to give you a concrete content strategy that works.

Get a free consultation now!

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Comments (16)

  • C2S HUB Reply

    Hi Sreejith,

    Thanks for sharing such an informative and useful article. After reading the article, i really understand that what type of content required my hotel website. This article is definitely helpful for every hotel owners.
    Thanks!

    February 22, 2018 at 12:50 pm
  • galaxyhotel Reply

    Very nice and useful post you have shared over here about the beautiful luxury hotels and resorts in India.

    Keep Sharing!!!

    June 16, 2018 at 11:34 am
  • charlielord Reply

    Thanks for sharing your post. it was fantastic.love to read it keep it up..

    June 19, 2018 at 3:01 pm
    • Akshay Tiwari Reply

      Reading a well written post is its own joy

      August 7, 2019 at 9:43 pm
  • Dilip Singh Reply

    This blog help to write content about hotel

    Thanks for Sharing this Information

    October 4, 2018 at 11:36 am
  • Hospitality Consultants Reply

    Great and informative post.Thank you for sharing.

    October 11, 2018 at 4:03 pm
  • travel guru Reply

    Thank you for sharing your post it related useful for Content Hotel Website. one for best website

    May 4, 2019 at 4:31 pm
  • Hotel Lover Reply

    Thank you for your information it will be help to me. i really liked your post

    May 15, 2019 at 4:52 pm
  • Terry Murray Reply

    Great post about accommodation. This is a very useful post. I have been searching for this information form for a few days and I have received this information on your blog. Your blog is very informative.

    August 2, 2019 at 4:39 pm
  • Allen Jose Reply

    I think you pretty much covered almost all important aspects of great hospitality website.

    August 9, 2019 at 10:39 am
  • Codewareltd Reply

    Your blog is very informative. This is a very useful blog.

    September 3, 2019 at 1:01 pm
  • Rupam Islam Reply

    Yes you write true information about this topic. Thanks

    September 15, 2019 at 2:40 pm
  • jack30hunter Reply

    Thank you for this article because it’s really informative, I love reading your article and I hope that I will read some more about hotel rooms, it’s really informative and very entertaining.

    November 21, 2019 at 6:23 pm
  • Shantivan Resort Reply

    Very nice and informative article!!!

    November 25, 2019 at 3:57 pm
  • Hotel Revenue Manager Sunil Singh Reply

    Thank you for sharing your post it related useful to convert hotel direct booking strategy

    January 23, 2020 at 12:03 pm
  • Dayara Resort Reply

    Hi Sreejith,
    Thanks for the blog.
    The information you provided is really useful for Hotels

    March 9, 2020 at 11:52 am

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