Author - Royston

Technology — The not much talked about factor in SEO

When we talk about digital marketing strategies, the take is rather simple: Get the right keywords, create user-friendly content, and optimize your on-site or on-page search engine optimization (SEO). But, with over 1 billion websites today, each using the best ranking keywords, how do you create a website, and especially a hotel website, that is top-ranking? Well, what is not much talked about is technical SEO — it can boost your website ranking on search engine result pages (SERP) if [...]

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Organic Versus Paid: Is Google Hotel Ads a Dilemma?

Google Hotel Ads (GHA) is a meta-search engine which customers can use to search hotels. GHA displays the hotel’s current prices as is on the hotel’s website and on different online travel agencies (OTAs) for customers to compare. Today, as most travel decisions are made online, GHA is an important channel for hotels to get discovered on Google. So what has changed? GHA was earlier only a paid service. Now hotels have the option to use it for free. The search giant [...]

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Why a website is an asset for your hotel!

Did you know that your hotel website could be a storefront to sell direct bookings? First, today 80% of guests decide online about where they want to stay. According to a Google study, a hotel’s website and pricing are the most important criteria for guests to make reservations. Customers form an opinion of hotels from their websites even before they visit it. Therefore, hotels cannot think of their websites as static brochures. They are dynamic marketing tools that need to [...]

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Why do hotels have a Chinese wall between their website and booking engine?

What is a Chinese Wall? A Chinese wall is a virtual barrier obstructing the smooth flow of information between two functions, in our instance, the website and the booking engine. This is because both are built in silos and with different technologies. The issue: When customers want to book a room, they first browse through the hotel website. They then need to navigate to the booking engine to view prices and confirm their booking. This is where the problem lies: the booking [...]

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Hotels should think like OTAs to boost website conversions

Have you noticed how seamless the customer experience is on an online travel agency (OTA) website? You can’t really tell where the browsing ends and the booking begins. So how do OTAs create a seamless experience? For a hotel, guests decide on rooms and amenities through the website. But, to view prices and make payments, they are taken to the booking engine, which in most cases, is on a separate domain and looks different from the brand website. The customer [...]

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