Articles

Technology — The not much talked about factor in SEO

When we talk about digital marketing strategies, the take is rather simple: Get the right keywords, create user-friendly content, and optimize your on-site or on-page search engine optimization (SEO). But, with over 1 billion websites today, each using the best ranking keywords, how do you create a website, and especially a hotel website, that is top-ranking? Well, what is not much talked about is technical SEO — it can boost your website ranking on search engine result pages (SERP) if [...]

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Organic Versus Paid: Is Google Hotel Ads a Dilemma?

Google Hotel Ads (GHA) is a meta-search engine which customers can use to search hotels. GHA displays the hotel’s current prices as is on the hotel’s website and on different online travel agencies (OTAs) for customers to compare. Today, as most travel decisions are made online, GHA is an important channel for hotels to get discovered on Google. So what has changed? GHA was earlier only a paid service. Now hotels have the option to use it for free. The search giant [...]

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Why a website is an asset for your hotel!

Did you know that your hotel website could be a storefront to sell direct bookings? First, today 80% of guests decide online about where they want to stay. According to a Google study, a hotel’s website and pricing are the most important criteria for guests to make reservations. Customers form an opinion of hotels from their websites even before they visit it. Therefore, hotels cannot think of their websites as static brochures. They are dynamic marketing tools that need to [...]

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Why do hotels have a Chinese wall between their website and booking engine?

What is a Chinese Wall? A Chinese wall is a virtual barrier obstructing the smooth flow of information between two functions, in our instance, the website and the booking engine. This is because both are built in silos and with different technologies. The issue: When customers want to book a room, they first browse through the hotel website. They then need to navigate to the booking engine to view prices and confirm their booking. This is where the problem lies: the booking [...]

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Hotels should think like OTAs to boost website conversions

Have you noticed how seamless the customer experience is on an online travel agency (OTA) website? You can’t really tell where the browsing ends and the booking begins. So how do OTAs create a seamless experience? For a hotel, guests decide on rooms and amenities through the website. But, to view prices and make payments, they are taken to the booking engine, which in most cases, is on a separate domain and looks different from the brand website. The customer [...]

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Website & Booking Engine Load Time: The Only Silver Bullet in Hotel E-Commerce!

Today, nearly 80% of hotel bookings occur online, either through the brand website or through online travel agencies (OTAs). Hotels need a cutting-edge, but user-friendly website design to convert visitors into customers. However, what’s the point if you can lead customers to your doorstep, but you can’t get them in. This is where load time assumes paramount importance. Your hotel’s site failing to appeal to the travelling desires of your patrons is the last thing you want for your [...]

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Have you created your W-inbound strategy yet?

When it comes to marketing for hotels, the game has mostly been the same. Nail down your USPs, and create enticing marketing messages. But the rules of the game have changed drastically over the last few years. Till the end of the 20th century, the most important collateral to attract guests was a good signboard. People would look at it and be enticed to walk in. As more and more bookings are moving online, you need to create marketing that [...]

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Grow your bookings instantly with Conversion Messaging!

Did you recently come across a website with brilliant content and beautiful images, but still weren’t convinced to make a transaction or even fill a form?  Those companies spend a lot of time on developing amazing websites and improving their products and services, but overlook one critical element in their website – conversion. In the hospitality industry, only 1-3% of the website visitors end up booking a stay. It’s easy to accept it as a norm and shrug it off. [...]

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6 Must Use Content Types for your Hotel Website

Have you ever been hooked on to a book which tempted you to keep reading one more page, before you found yourself finishing the entire book in one go? It’s a result of a master story-telling technique. Most of the times, before being your customer, a prospect go through the early stages of buyer’s journey – exploring and comparing. This is where engaging content will come in handy for your hotel website. It’s not about how you portray yourself, but about how [...]

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Are these email marketing mistakes costing you bookings?

We’re great fans of email marketing as a platform for getting leads for hotels. It’s cost effective, offers great ROI, and can be used to promote your hotel’s website – improving its visibility. It’s also a great way to stay in touch with the past, present and future guests. But we also see some hoteliers making a lot of mistakes in their strategy, thus greatly limiting their number of potential guests. We’ve listed some of these errors below in detail. [...]

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