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How can website blogs infuse life to your SEO?

One thing that’s extremely attractive to both website visitors and search engines alike is relevant blog posts. Fresh blogs will help you rank better in organic results, while informative content will help build loyalty among visitors and encourage them to book with you. When travelers search for information related to your location, Google will give preference to results that it deems helpful and relevant. The key takeaway here is that the blog should be relevant to your guests’ needs rather [...]

July 12, 2017 By Prashant Raj Articles 3 Comments

Room for all – how to take advantage of the billboard effect

As the hospitality industry and digital marketing continue to develop and intersect with new technology, the relationship between hotels, OTAs and metasearch engines too continues to evolve. But the basic strategy remains the same – rather than competing, all platforms should complement each other. OTAs traditionally invest 30-40% of their revenues on marketing budgets which helps them dominate search related marketing channels, like Google AdWords. This gives them wide visibility – something which your hotel can make use of through [...]

June 6, 2017 By Prashant Raj Articles 1 Comment

No discounts, no problem – how to add value to direct bookings

There is a lot of talk in the hospitality industry about the significance of direct bookings. OTAs have made the world an easier place for hotels; especially with the huge amount of exposure they provide hotels. A lot of guests use OTAs to research before booking, and that does increase bookings for properties. There’s no doubt that OTAs are a boon, but you shouldn’t just sit back and let all bookings come through indirect channels. With more direct bookings, you’ll [...]

May 9, 2017 By Prashant Raj Articles 0 Comments

With Google Hotel Ads, you’re going to need a bigger welcome mat

The rise of internet search and social media sites has changed how travellers search for and book hotels. Before making any travel decision, users will most likely begin the process on a search engine – and with the advent of Google hotel ads – even end the process there itself. According to a study by Ipsos MediaCT, 57% of leisure and of 64% business travellers ALWAYS start their journey with a Google search. Hotels have for years struggled to increase [...]

April 17, 2017 By Prashant Raj Articles 6 Comments

2017: Demonetization, Online Hotel Bookings, Changing Travel Trends & More

2016 brought a momentous change in the ways people make their travel bookings. In today’s post, we look at trends that emerged in the hotel and travel industry and look at their significance going forward in to the new year. Mobile phones became the prime means of booking online, it’s time to optimize your hotel website for mobile A record number of smartphones were sold in 2016, meaning more people are now using their mobile phones to access internet. This also [...]

January 19, 2017 By Prashant Raj Articles 2 Comments

Hotel Website Visitors Prefer Videos Over Reading Content

Guests look for quick and easy ways to get information on hotels while making travel plans. According to a recent research, almost 51% leisure travellers and 68% of business travellers find hotel videos helpful in selecting a hotel and booking online. From a sales perspective, these are significant numbers for hotels and resorts. The Naini Retreat | Holiday Resorts & Cottages | The Eternal Wave Goa So, what makes videos important for your hotel website? Today, when most hotel services are standardised, you need something [...]

December 26, 2016 By Prashant Raj Articles 7 Comments

Use Nearby Events to Increase Your Hotel’s Online Sales

Events are a huge opportunity for hoteliers to attract more customers, and they also act as a source of new information to put up on your hotel website. As search engines are now giving preference to websites with fresh and updated content the information in turn brings increased traffic for your website, hence, more revenue. Here we are listing a number of ways you can use events organized nearby your hotel (or in your city/locality) to boost online sales: – Offer [...]

December 1, 2016 By Prashant Raj Articles 3 Comments

8 Ways the Simplotel Booking Engine Helps Your Hotel’s Online Business

Customers always prefer a streamlined and easy-to-use way for making an online purchase. That was our first priority while creating the Simplotel Booking Engine. An online booking solution that fully matches the look and feel of your Simplotel Brand Website and supports multiple payment methods. Here are eight ways Simplotel Booking Engine helps you generate more online hotel bookings, 1. Set payment policies to drive more online bookings With Simplotel Booking Engine, you can use payment policies to improve seasonal sales on [...]

November 10, 2016 By Prashant Raj Articles 0 Comments

Grow your hotel bookings with Simplotel

With a Simplotel Brand Website your hotel achieves a steady online growth – after all that is the whole point of having a brand website – and more traffic means more bookings for your hotel. Our websites are built from the ground up using the best SEO practices in the industry and our growth numbers speak for themselves. The graphs below show data from traffic growth and room nights for hotels that went live with us in December 2015. After [...]

September 23, 2016 By Prashant Raj Articles 2 Comments

After You Go Live With Simplotel

Excited that your hotel is now live with Simplotel Brand Website and Simplotel Booking Engine? Well, we are too – and while we have already done a ton of things such as – clean & structured coding, proper tags & sitemaps, and search engine optimization from the ground up – to optimize user experience on your hotel’s website and make it SEO friendly, you can still increase your incoming traffic by following several activities we are listing here today. Improve [...]

August 16, 2016 By Prashant Raj Articles 0 Comments