About Simplotel:

Simplotel is a Bangalore-based, Software-as-a-Service (SaaS) company helping over 3,000 hotels across 26 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to Simplify the life of hoteliers through technology. Simplotel is a ‘Shopify for Hotels’, was founded in October 2013 and is funded by Go-MMT - India’s largest Online Travel Agency.

*Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India.
(https://www.startupindia.gov.in/nsa2021results/travel.html)
 

Position: Marketing Manager

 

Job Overview

We are looking for a dynamic Marketing Manager to spearhead our marketing efforts in the US market. This is an individual contributor role requiring hands-on execution across various marketing channels. As a Marketing Manager at Simplotel, you will be responsible for building and executing marketing strategies aimed at expanding our footprint in the US hospitality industry. You’ll focus on lead generation, brand awareness, and content creation while managing multiple campaigns to attract hoteliers in the US.

 

Responsibilities:

• Develop and implement comprehensive marketing strategies targeting the US hotel industry.

• Identify key opportunities for Simplotel’s growth in the US market through thorough research and competitive analysis.

• Translate business objectives into actionable marketing plans that drive customer acquisition.

• Monitor and optimise campaign performance to achieve lead generation and conversion goals, ensuring maximum ROI.

• Collaborate with internal teams to create high-quality content (blogs, case studies) tailored for US hotel owners and decision-makers.

• Ensure all content and messaging are localised to suit the preferences and behaviours of US audiences.

• Increase brand awareness by leveraging social media channels, and partnerships in the US hospitality sector.

• Implement strategies to drive lead generation, such as webinars, email marketing, and targeted advertising.

• Work closely with the sales team to nurture leads, develop customer personas, and enhance the sales funnel.

• Track, analyse, and report on key performance metrics across marketing campaigns, using data to inform future strategies.

• Adjust marketing tactics as needed to meet business goals in the US market.

 

Skills Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.

• 2 years of experience in marketing

• Demonstrated success in executing marketing campaigns and generating leads independently

• Proficiency with marketing tools such as Google Ads, LinkedIn Campaign Manager, and Facebook Ads

• Strong understanding of US market trends and consumer behaviour in the hospitality industry

• Excellent communication skills, with the ability to create compelling marketing content for US audiences

• Ability to work autonomously while collaborating effectively with remote teams

Location: Bangalore

Please share your updated CV on careers@simplotel.com